New booking engine for Promoflight.com

Incentive Gift Global Group has announced that Promoflight.com has a new booking platform for clients to book flights gained through promotions. The new platform developed by the Spanish company Viajeregalo is very intuitive and includes 6 languages to make it fully operative in all Europe.

Promoflight.com is an exclusive product which consist in give-away flight vouchers to your customers, each one valid for two people, who would be able to book online two return tickets in just three simple steps. The new platform developed by the Spanish company Viajeregalo is very intuitive and includes 6 languages to make it fully operative in all Europe.

Brand New Promoflight Booking Platform

Promoflight.com has become a very successful product positioning itself as the European leader in incentive flights. Companies such as  Canon, Nokia, Phone House, Kaspersky, L’oreal, Parrot, Siemens, Chateau d’ax, etc. with different promotions in Spain, France, Italy, Belgium, Holland and Portugal.

Promoflight is part of Incentive Gift Group, a market leader in Europe, with a portfolio of premium quality, unique, highly successful travel products to increase sales, brand loyalty, traffic at the point o purchase, incentivize staff or get rid of stock. Its product portfolio is always leisure related and has their origin on exclusive deals with different travel companies.

For more info about Promoflight visit: www.promoflight.com

Promotional Incentive Gifts

If you have a business or make decisions for one, you know that promotional incentive gifts are important. They show appreciation, give customers an extra reason to buy, and most importantly, make sure that your brand and your name are fresh in the minds of those who receive them. What to give as promotional incentive gifts depends a bit on the audience receiving them.  

Obviously, the purpose of promotional incentive gifts for customers is to entice them to buy your product or use your service. Often customers shop around or bid out work before making a decision on who to patronize.

For businesses that have long-term and return customers, incentive gifts are a good way to keep your business fresh in their minds and let them know that you value their patronage. Customers might remember the gestures in the event they decide to shop around later. These types of corporate incentive gifts should have the company logo or name on them somewhere so that customers are reminded of them. In the old days companies used to give calendars, or everyday-use items like mouse pads, pens, and paperweights, or useful items like t-shirts or hats. But nowadays market is saturated with those items and you will not achieve any differentiation whatsoever. Another rule was that the item would vary depending on the number of recipients and the company's budget. Incentive Gift Group provides its customers with a range of high valued presents at low cost so your company can use travel and leisure instead of old fashion items that have no appretiation anymore.

Most likely your employees are the lifeblood of your business. Corporate incentive gifts should both show appreciation and entice them to keep up their good work. Gifts can also be motivating for sales teams or company-wide goals. Gifts should come at appropriate times such as holidays, employment anniversaries, birthdays and in response to employee accomplishment. 

Don't forget your vendors! Often, long-term, well-cultivated relationships with vendors and suppliers can help businesses attain better deals, more leniency with payments and special favors. Let your vendors know you appreciate them at least once a year.

Obviously the purpose of the gift is incentive, so the gifts should be useful or sought after by your employees. On a small scale free flights (i.e. promoflight.com) or city breaks might be a great way to thank your employees. For more important occasions or accomplishments, think about what any employee would want, a mediterrranean cruise is something that anyone would dream of and Cruise Gift offers you the possibility to reward a special client, partner or employee with a gift that would include their families too.

Incentive Gift Group is not only focused on innovating with a great product portfolio. We are also aware that the development of the right technology has always been paramount to our success. Therefore we possess a unique online platform for easy distribution of our portfolio to end users, who can book their trip in 5 minutes by following 3 easy steps. 

 

By: www.incentivegiftgroup.co.uk

 

Can incentive gift help to build brand equity?

In the old days organizations around the world were continuously looking for ways to increase sales. Nowadays that is simply not enough. These days there is a word that sounds everywhere you go in a marketing meeting; branding. Gone is the notion that only traditional assets in bricks and mortar, patents or R&D have value. Brands are these days considered as one of a company’s more important assets. Brand Equity has become a major concern for organizations trying to stand out from the crowd in a fierce global marketplace.

According to Elliot and Percy the four major components of brand equity are brand awareness, emotional associations, brand loyalty, and financial value. I would like to analyze the use of incentive gifts to leverage these components.

People have to know a brand in order to prefer it. That sounds obvious. But gaining awareness might be costly and takes time. By offering a reward that works can help your company to increase that brand awareness. You company will possess a way to get into people’s mind differentiating its offer and adding a “tasty beautiful carrot” to its communication.

It has been agreed that monetary values of incentives are often not the critical factor in motivating customers to buy or salespeople to succeed. Instead, people are driven to live experiences and that bring us to the second point of Elliot and Percy; emotional associations.We all remember the brands that our mums used in the past. Maybe some spread they put on our toast or perhaps some smells from the soap they used to wash our clothes. We all got a positive attitude towards those brands and we are more willing to buy them against a competitor with the same objective characteristics. The reason is that “mummy’s brands” are attached to our memories and they deliver emotional associations. By giving a travel away to your customers you are offering them experiences that they will link to your brand forever.

Once you have the heart and soul of your customers, you gain their loyalty. Brand loyalty is a consequence of brand equity but also helps to build it as loyal customers are often the best ambassadors a brand can possibly have. They are happy to talk well about their favourite brand and endorse them. Strong brand loyalty leads to a reduction in marketing costs. Sustaining positive brand attitude is far less expensive than building it. Therefore, with a strong brand loyalty there is less need for promotional efforts.

If you give your customers a gift, you will gain new customers and you will also feed the loyalty of those who are already brand advocates, giving them more reasons to generate conversations about the brand and increasing the word-of-mouth. And this is, no doubt, one of the most powerful communication tool  that companies have these days, but also the most difficult to get generated. Incentive gifts guaranties conversations about the brand!

Otherwise word-of-mouth, price differentiation is becoming a short time strategy that just not works anymore to sustain a business in this fast pace environment. Healthy, well-known brands with strong positive brand equity generally enjoy a good distribution; they have a highly loyal core of consumers and therefore are more attractive to the trade. Strong brands remain strong.

That is why even if your company is forced to offer discount it is highly recommended to thinks about something else, something that still can differentiate your business. A good example of this is what Chateu d’ax did with its furniture catalogue. Chateau d'Ax is the leading Italian manufacturer of upholstered furniture. They saw their sales decreasing due to the fierce competition in the market. They discounted their products as everyone else did but they observed that wasn’t just enough. Then they decided to implement Promoflight.com to their catalogue, giving their customers 2 return flights plus 2 hotel nights when buying one of their sofas on sale. The strategy boosted the sales when they first ran a TV ad announcing the deal. Chateau d’ax not only boosted its sales, but they linked the brand to leisure and travelling, helping to generate conversations with a very positive attitude towards a brand that is perceived financially strong. The TV campaign generated awareness and the incentive salient. Customers who bought a couch enjoyed a straight forward gift that improved not only the financial perception of the brand but also the loyalty of customers.

 

 

There is a reason why the technique of giving incentive presents to customers and staff in order to drive behaviour or improve performance has stood the test of time, because it works!

Author: Ivan Palma
UK Sales and Marketing Director of www.incentivegiftgroup.com